Posted in In the Stores

What’s in the stores?

Has anyone seen anything new in the stores lately? I went to Takashimaya a couple of weeks ago and they had quite a few new play sets which were pretty cool but not much on the doll front. The most interesting was Builder Barbie. I thought this was great because it combined Barbie with that extra creative element that is so often advocated for development nowadays.

and theBut scanning the shelves still made me wonder when Barbie or doll collecting in Singapore got so boring? When I started collecting in the late 1990s, it was always fun to visit a department store because there was always something new or something being marked down. Of course, we used to have a greater number of stores that carried Barbie back then. This included Oriental Emporium and Sogo…sigh…the good old days 🙂 Are little ones no longer playing with Barbie? Thinking about this question made me realize that whenever I visited the Barbie section at Takashimaya or OG, the only ones browsing the shelves were adults 😖 Does that mean that the market is just too small to bring in a constant supply of new dolls or could it just be that the nearest Mattel office is in Australia? Please write in if you want to share your thoughts on this?

[Side note] I just googled Oriental Emporium to try to find out when their stores closed in Singaporeand came across this article, If you’ve been to all these 8 department stores in Singapore, you’re uncle /auntie by Cassandra Tan [Guess who definitely qualifies…yes, this Auntie :)]

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